For Australian accounting and bookkeeping firms

Scale your firm the way we scaled ours.

Twelve months of group coaching for firm owners, proved in the first thirty days. Find the constraint capping your firm, build the AI tools that break it in your own Empwr Studio, and build the firm around them. Cohort one kicks off Monday 11 January 2027.

Apply for January → See how it works
30 daysTo your first tool, live
6 weeksOne constraint, one build, every cycle
$150-200KA year saved across New Wave Group
8 placesIn cohort one
Built and taught by Reuben Bergola, who grew New Wave into an eight-figure multi-discipline firm. Not theory. The playbook we run inside our own firm every day.
First tool live in 30 days
Your firm · Empwr Studio
Capacity freed
22%
▲ team hours
Gross margin
61%
▲ 9 pts
Apps live
10
▲ owned

Subscriptions replaced

$98K / yr
Your data, your accounts

Most firms have touched AI. Almost none have used it to move a number.

<5%of firms use AI beyond emails and research
12months of building AI inside New Wave
$150-200Ka year saved across New Wave Group
Where firms get stuck

You are working harder than ever, and the numbers barely move.

Growth means hiring. Margin stays flat. The software bill keeps climbing. And the AI everyone talks about is drafting the odd email, not changing your economics.

01

You are at capacity

Every new client needs more hours. The only lever you know is another hire, so margin never really improves and the constraint just moves.

02

You cannot find the staff

Even when you are ready to hire, the people are not there, or they cost more than the work returns. Growth stalls on recruitment.

03

Your AI use is shallow

Claude or ChatGPT for a draft here, a bit of research there. Useful, but nothing that touches capacity, margin or the way the firm actually runs.

Free · 2 minutes · no call

Not sure which of these is capping your firm?

Take the firm constraint diagnostic. Nine quick questions and you will know the one thing to fix first, the internal tool to build for it, and the growth and structure play that fits where you are.

Take the 2-minute diagnostic →
The five constraints
  • Capacity
  • Visibility
  • Profitability
  • Growth
  • Structure
The roadmap

This is not an AI course. It is everything that runs a high-performance firm.

AI is one pillar, not the whole building. An owner who builds great software but cannot hire, price or sell still has a stuck firm. So the roadmap runs across three pillars and eighteen courses, and the Focus Finder tells you which to do first.

Build

Your AI stack

  • B1The Firm AI Foundations
  • B2The Build Stack Setup
  • B3Connecting Your Firm's Data
  • B4The Baseline Tools Vault
  • B5Build Your Own Tools
  • B6Security, Compliance and Governance
Run

The AI-first firm

  • R1The Owner Time Optimiser
  • R2The Scalable Package Strategy
  • R3The Delivery Designer
  • R4The AI-First Firm System
  • R5The AI-Powered Dream Team
  • R6The Firm Profit Playbook
Grow

Clients, team and profit

  • G1The Market and Message Strategy
  • G2The Firm Offer
  • G3The 2-Call Sales Process
  • G4Lead Nurture and Pipeline
  • G5The Organic Content Strategy
  • G6The Yearly Planner
How it runs

Two rooms, one after the other.

Everyone starts the same way, in a small cohort. Then you join every firm in the program in the same six-week rhythm: one constraint, one build, one result per cycle.

Weeks 1 to 5

Launchpad

  • Kick-Off: your firm mapped, Mission 30 accepted
  • Game Plan: your vision, your 90-day milestone, your trainings
  • Velocity: your first build live, then your team using it
  • Flight Plan: the Day-30 Showcase against six tests
  • Five live Monday calls with Reuben, a workbook each
  • Six short foundation courses alongside
Week 2 to month 12

The Mastermind

  • Three Firm Collab calls a week with Reuben
  • Two Build Collab calls a week with Ana
  • A live build-along every Friday, one theme a month
  • Six-week cycles, each one planned and reviewed
  • The eighteen-course roadmap and the community
  • Two in-person Intensives a year, June and November

Underneath both: Empwr Studio, your firm's own build workspace with Claude Code inside it, your own branded app, and the Tools Vault.

What you get

Thirty days to your first tool, then a year of compounding.

01

Launchpad with Reuben

Five live Monday calls from Kick-Off to Flight Plan. Every call has a workbook you fill in live, so you leave with the work done, not a to-do list.

Weeks 1 to 5
02

Collab calls every week

Three Firm Collabs on running the firm and two Build Collabs on your tools and data. Send your question ahead and it goes first, even if you cannot make it.

Five a week
03

The Friday build-along

One theme a month, four builds. You build alongside us live and leave with something working in your own firm.

Every Friday
04

The eighteen-course roadmap

Short lessons across Build, Run and Grow. Every worksheet comes printable, or filled in with you by AI, and the Focus Finder tells you where to start.

Build, Run, Grow
05

Empwr Studio and the Tools Vault

Your own build workspace with Claude Code inside it. It learns your firm, builds your own branded app, and installs working tools you tailor rather than build from scratch.

Included while coaching
06

The room

A community of firm owners solving the same problems, the team replying inside 48 business hours, monthly wins, and two in-person Intensives a year. Bring one nominated builder from your team.

All year
What we run inside New Wave

Every tool we built, and what it gives a firm back.

These are running inside New Wave right now, and here is the time, money and capacity each gives back. Versions reach the Tools Vault as they are released, and Empwr Studio helps you build your own.

$150-200Ka year saved across New Wave Group
20+ hrsa week freed across the firm
Scalemore clients, no extra hires
Compliance

BAS Assistant

End-to-end BAS prep: ATO data, workpapers, PAYG instalments and write-back to Xero.

TimeUp to 3 hrs / BAS
Saving~$40K / yr
CapacityA full BAS run, no new hire
Compliance

BAS Review

Structured period review: bank rec, code checks, GST variance and standing rules.

Time~1.5 hrs / review
Saving~$20K / yr
CapacityJuniors review at senior quality
Compliance

AML & Onboarding

Identity verification, CDD reports and an 11-question risk assessment on new clients.

TimeMinutes, not an hour
Saving~$15K / yr
CapacityOnboard more, compliant by default
Bookkeeping

Bookkeeping AI

Automated bookkeeping review that flags issues before they reach a human.

Time~2 hrs / file / month
Saving~$25K / yr
CapacityScale books without headcount
Client work

Meetings

AI notes, summaries and actions from every client meeting, pushed into your practice manager.

Time~25 min / meeting
Saving~$18K / yr
CapacityMore client-facing hours
Client work

Documents

AI-drafted client letters and year-end summaries, with review highlights built in.

TimeA 45-min letter in minutes
Saving~$12K / yr
CapacityMore advisory output, same team
Client work

Signing

E-signature packages: cover letter, document, attachments, sent and tracked automatically.

TimeNo manual assembly or chasing
Saving~$6K / yr
CapacityFaster turnaround and cash
Advisory

Structure Charts

AI client-group org charts built from documents, editable in your firm's branding.

TimeHours of diagramming to minutes
Saving~$8K / yr
CapacityAdvisory visuals on demand
Advisory

Structure Recommendation

AI structuring and entity advice reports with the right Australian guardrails.

TimeReports in a fraction of the time
SavingNew advisory revenue
CapacityProductise structuring advice
Advisory

Business Valuations

AI-assisted valuations that turn a specialist job into a repeatable one.

TimeValuations in hours, not days
SavingA new revenue line
CapacityOffer it without a specialist hire
Growth

New Client Review

Intake, AI second-opinion review and a ready-to-send proposal for prospects.

TimeProposals in minutes
SavingWin more of the right work
CapacityA sales engine that runs itself
Practice

Intelligence Console

Billings, revenue, workflow, capacity and leadership metrics in one live view.

Time4 to 6 hrs / week of reporting gone
Saving~$20K / yr in BI and admin
CapacityReal-time capacity across the firm

Potential savings are indicative, based on New Wave's own use across our firm. Your results depend on your firm, your data and how you implement each tool. Tools reach the Tools Vault as they are released, so what is available grows over time.

Why listen to us

We did not read about this. We built it.

Over the last year we built AI into the core of New Wave. We stopped renting most of our firm's software, and across New Wave Group we are on track to save $150,000 to $200,000 a year with tools we own outright. Every method in the program is one we run ourselves.

Most people teaching this either have not run a firm, or ran one before AI changed what was possible. We ran the experiment inside a real accounting firm, on real client work, under real compliance obligations. Banked in the same kind of business as yours.

Software savings a year

$150-200K
Replaced by tools we own
Across New Wave Group
Reuben Bergola, founder of New Wave Group
The founder
"I built New Wave from the ground up into an eight-figure firm across accounting, law, financial planning, digital marketing and insurance. The same three moves did it every time: find the constraint, fix the economics, build the tool."

Reuben Bergola is the founder of New Wave Group. He grew a single accounting practice into a multi-discipline firm over ten years by treating constraints, capacity and unit economics as the real levers of growth. Over the last year he has led New Wave's move to build AI directly into how the firm runs, and empwr. for firms is that exact system, handed to other firm owners.

Reuben Bergola · Founder, New Wave Group
The twelve months

Prove it in thirty days. Bank it over twelve.

One tool does not move your capacity or your software bill. Several do. After Launchpad the year runs in six-week cycles, each with one constraint, one build and one result, and every cycle is planned and reviewed with the whole room.

Weeks 1 to 5

Launchpad

The one fixed sequence. Five Monday calls from Kick-Off to Flight Plan, and your first tool shipped.

Tool 1 · Day-30 Standard
Every six weeks

A new cycle

A Friday Game Plan session resets the room. You pick the constraint, plan the build, and the Focus Finder sets your trainings.

Tailored to your constraint
Every week

Collab calls and builds

Five collab calls and a Friday build-along. Bring the block you hit this week and leave with the next step.

Live, all year
June and November

The Intensives

Two days in person. Roundtables on each firm's biggest constraint, panels, and the year's big planning moment.

Tickets separate
The Day-30 Standard

We will not tell you it works. We will prove it against six tests.

Most programs promise a transformation you cannot measure. Here is exactly what "a working tool" means at your Flight Plan call, and how we check it in front of the cohort.

Test 01

Deployed

Live on your firm's own site, and someone other than you can sign in and use it. Not a demo on your screen.

Test 02

Real data

Running on your firm's actual data, connected read-only first, and only after your client consent step is done.

Test 03

One complete workflow

It takes a named job in your firm from start to finish. Not a screen. Not a fragment. A job someone needed done, done.

Test 04

Secure

Ugly is fine. Unsafe is not. Access matched to real roles, keys kept server-side, and your data staying in Australia.

Test 05

Used in anger

A real person, on real work, on a normal Tuesday, and the output was accepted and used. Not a rehearsal.

Test 06

Measured

Hours, dollars or errors given back, recorded against where you started. A number, not a feeling.

Not a finished product Not a whole-system replacement Not firm-wide adoption One tool, all six tests

Shown live at your Flight Plan call, the Day-30 Showcase, and checked against all six. Six yeses and your first tool counts. It is also the standard we hold ourselves to.

Fit

Built for owners ready to scale, not to wait.

This is perfect for you if

  • ✓You own an accounting or bookkeeping firm, typically $500K to $10M in revenue
  • ✓You are at capacity and your only growth lever right now is another hire
  • ✓You want to know which clients, jobs and services actually make money
  • ✓You want real control of your data and your software, and a better client service because of it

This is not for you if

  • ✕You want it done entirely for you and will never touch a build
  • ✕You are looking for a quick AI hack, not a way to run and grow a firm
  • ✕You are not willing to look honestly at your firm's numbers
  • ✕You cannot give it a few protected hours a week
The commitment

Two months to decide. Twelve to bank it.

Twelve months from your Kick-Off, with both rooms, every call, the classroom, the community, Empwr Studio and the Tools Vault included. We take you through the investment on a call after you apply.

Love it or Leave it

You commit to twelve months from the outset. If after your first two months it is not giving you value, tell us in writing before your third payment and you are out. Those first two months are not refunded: they are where the work gets done and your first tool goes live.

Apply for January → Read the full offer

Cohort one is eight firms, kicking off Monday 11 January 2027, and a new cohort starts every six weeks. Your build accounts (Claude, GitHub, Vercel and Supabase) are in your firm's name, so you own them.

Questions

The things firm owners ask us first.

No. Empwr Studio has Claude Code inside it. You describe what you want in plain English, start from working tools in the Tools Vault, and bring anything stuck to a Build Collab call with Ana. If you can write a clear file note, you can do this.

No, and that is the point. The roadmap runs across Build, Run and Grow: your AI stack, but also packages and pricing, delivery, your team, profit, positioning and sales. The tools make the rest of it stick.

Yes, done properly. Everything you build lives in your own accounts, your data stays in Australia, every connection starts read-only, and no client data goes near an AI tool until your client consent step is done. Security is test four of the Day-30 Standard for exactly that reason.

Love it or Leave it. You commit to twelve months, but if after your first two months it is not giving you value, tell us in writing before your third payment and you are out. The Day-30 Standard is written as six specific tests so that conversation is about evidence, not opinion.

In Launchpad, one Monday call a week plus three to four hours of building. After that you choose how many collab calls and build-alongs to join, and each six-week cycle sets one build. Most of the build replaces work you were already doing by hand.

Cohort one is eight firms, and a new cohort starts every six weeks. Small enough that every firm's Game Plan gets worked properly and every Flight Plan gets its moment. The next Kick-Off after January is Monday 22 February 2027.

Find the turn

Stop renting your firm's software. Build it.

Thirty days after your Kick-Off you could have your first tool live, your constraint mapped, and a clear line to a firm that scales without simply adding heads. Cohort one starts Monday 11 January.

Apply for January → Take the free diagnostic